Coffee Bureau CRO
Conversion rate optimization strategy and interactive prototype for Edmonton cafe. CRO audit, industry benchmarks, working menu prototype with Square integration roadmap.
Challenge
Coffee Bureau, an Edmonton specialty cafe, has strong foot traffic but potential for better online conversion. Their Square POS setup has room for optimization in the digital ordering flow and mobile experience.
Approach
Developed a comprehensive CRO audit and proposal identifying pain points across the ordering funnel. Built an interactive prototype demonstrating an improved flow with Square API integration roadmap. Established industry benchmarks to prioritize fixes by revenue impact.
Outcome
Proposal delivered with a clear roadmap for UX improvements, upsell positioning, and streamlined checkout. Awaiting client sign-off to begin implementation.
- ▸8-point CRO audit with revenue-impact scoring
- ▸Interactive prototype with Square API integration
- ▸Industry benchmark analysis
- ▸Mobile-first ordering flow redesign
- ▸A/B testing strategy for upsell placement